Social media guidelines · v1.0

One name.
Every feed

How I AM JUBAYER shows up on YouTube, Instagram, X, LinkedIn and TikTok: roles, bios, safe zones, captions, rhythm, and a studio that exports every template as a PNG.

01 Principles

Same dot. Every feed.

Five platforms, one person. The point of a personal brand is that someone can meet you on any of them and know instantly it is the same curious human.

01

One name

I AM JUBAYER everywhere. Same avatar, same dot, same tagline. Handles match wherever possible.

02

One idea

A post explains one thing or shows one build. If it needs two, it is two posts.

03

Loud headline

Anton carries the hook. Everything else is quiet: Work Sans for the explanation, mono for the label.

04

Explain, then build

Curiosity, explained. Ideas, built. Every feed alternates between understanding something and making something.

02 Platform map

Each feed has a job.

Not every post goes everywhere. YouTube is home base. The others point back to it or stand on their own with a native format. Cadences are a starter, so keep only what you can sustain.

YouTube

Home base

Where the Deep Dives live. Everything else drives here.

Series
Deep Dive, Builds
Formats
Long-form 16:9, Shorts 9:16
Cadence
1 Deep Dive / 2 weeks, 2 Shorts / week
Tone
Patient. Explain the mechanism.

Instagram

Visual explainer

Carousels that teach in 6 slides, and Reels cut from Deep Dives.

Series
Deep Dive, Builds, Notes
Formats
Carousel 4:5, Reels, Stories
Cadence
3 posts / week
Tone
Visual first. One idea per slide.

X

Thinking out loud

Sharp single ideas, short threads, and build-in-public updates.

Series
Notes, Builds
Formats
Text, image post, thread
Cadence
Daily, thread weekly
Tone
Short. One claim. No filler.

LinkedIn

Builds & studio

Case studies, lessons from builds, and creative or commercial work.

Series
Builds, Studio, Notes
Formats
Carousel, image post, article
Cadence
2 posts / week
Tone
What I built, what broke, what I learned.

TikTok

Reach

The same Shorts, cross-posted. Hook in the first second.

Series
Deep Dive clips
Formats
9:16 video
Cadence
Same as Shorts
Tone
Fast. Lead with the surprise.

Website

Owned

IamJubayer.com is the only place you own. Every profile links here.

Series
All
Formats
Deep Dives, builds, writing
Goal
Email list + search traffic
Link
One link in every bio
03 Identity kit

Name. Face. Bio.

Reserve the same handle everywhere, use the same avatar, and open every bio with the same line. Edit the bios below. The counters check each platform's limit.

Handle

@iamjubayer on every platform. If taken, add nothing clever: ask me first, because a clever suffix breaks the whole brand.

Display name

I AM JUBAYER, in caps, where the platform allows. In running text write Jubayer. Spoken: "I'm Jubayer."

Avatar (DP)

Your cut-out portrait on graphite with one blue dot, the same photo on all five platforms. Use the blue or paper version only to tell accounts apart. The dot symbol is the backup where a logo fits better.

Limits checked against current platform rules at the time of writing. Verify before you paste.

04 Template studio

Type it. Export it.

Every template follows the brand: Anton headline, mono kicker, the grid with one blue dot, the series lockup at the bottom. Pick a template, change the text, choose a real element or upload your own, and download a PNG at the exact size. Your photo never leaves your browser.

A

Duotone

The signature. The photo becomes graphite and paper, so every post in the feed looks like one family. Use it for most posts.

B

Dots

The photo rebuilt from the grid, with the one blue dot picked out. Use it for covers and big moments. It is the dot idea made literal.

C

Photo

The natural photo, only darkened at the edges. Use it for thumbnails, where real colour earns the click.

  • One real object, shot close: the thing the post explains
  • Dark or clean backgrounds. Crop tight and let it bleed off the edge
  • Keep the headline over the darkest part of the image
  • Credit the photographer wherever the licence asks
  • Stock people smiling at laptops
  • Logos you don’t own, such as a chip with a brand name on it
  • Two images fighting for the same post
  • Filters that change the colour palette

Edit the headline, text, photo, treatment and theme below, then download your version. Back to the content library

Series
Theme
Slide
Size
Avatar
Real element

Sample photos are free to use from Pixabay. Credits are in 2-social/images.

Treatment
Your face (optional)
05 Specs & safe zones

Keep it out of the cut.

Every platform crops and overlays something. Turn on the safe zones in the studio to see exactly where. Sizes change, so check each platform before you upload.

AssetSizeRatioKeep clear
YouTube banner2560 × 144016:9Text and logo inside the centre 1546 × 423 so it survives phone, desktop and TV.
YouTube thumbnail1280 × 72016:9Bottom-right corner (the timestamp). Keep the headline under 6 words.
X header1500 × 5003:1Bottom-left, where the profile photo overlaps. Edges can crop on mobile.
LinkedIn banner1584 × 3964:1Bottom-left, where the profile photo sits. It crops more on mobile.
Profile photo800 × 8001:1Everything outside the central circle is cropped. Keep the symbol inside about 70%.
Instagram post1080 × 13504:5Keep key content in the centre, because grid previews crop the edges.
Story / Reel / TikTok / Short1080 × 19209:16Top ~250px and bottom ~380px are covered by interface. Right ~120px holds the buttons.
X / LinkedIn image post1600 × 900 · 1200 × 62716:9 · 1.91:1Nothing within 5% of the edges. Text readable at thumbnail size.
Link / share preview1200 × 6301.91:1Centre 80%. This is the image your site shows when its link is pasted anywhere.
06 Caption system

Hook. Explain. Point.

Every caption has three beats. The hook is the Anton headline in words, the body gives the mechanism or the lesson, and the point tells people where to go next.

Hook · under 8 words

A sensor is a grid of buckets

Body · 2–3 short lines

Each bucket counts the photons that land on it. Colour, detail and noise are clever maths on top of that count.

Point · one next step

Full Deep Dive on YouTube. Link in bio.

Tags · three at most
#science#photography#howthingswork
Hook

I built an AI that files my invoices

Body

It reads the PDF, finds the amount and the date, and writes the row. It broke twice before it worked. Here is what failed first.

Point

Breakdown in the thread below.

Tags
#buildinpublic#automation
  • Write the hook first. If it is weak, the post is not ready.
  • One idea. Short lines. Concrete nouns.
  • Alt text on every image: describe what it explains.
  • "I learned" and "here is what broke" over "you must".
  • The arrow ↓ is the only symbol. No emoji.
  • Engagement bait ("Comment YES if…").
  • More than three hashtags, or none that mean anything.
  • Posting a diary of everything I did today.
  • A different tone per platform. Format changes, voice does not.
  • Burying the point under the fold.
07 Rhythm

Make once. Cut five ways.

A starter week that alternates explaining and building. Change the days. Keep the shape. Never post something just to fill a slot.

MonNotesX: one sharp idea. LinkedIn: the lesson from last week's build.
TueBuildsInstagram carousel: how the thing works, 6 slides.
WedDeep DiveShort / Reel / TikTok cut from the long video.
ThuNotesX thread or image post. Reply to people.
FriStudioLinkedIn: a piece of creative or client work, with the story.
SatDeep DiveSecond Short. Behind-the-scenes Story.
SunLong-formEvery other Sunday: the full Deep Dive on YouTube.
01 · MAKEDeep DiveThe full video, once.
02 · CUT3 ShortsBest moments, 9:16.
03 · TEACH1 carouselThe idea in 6 slides.
04 · THINK1 threadThe sharpest claim.
05 · KEEP1 noteInto the newsletter and site.
08 Checklists

Before you hit post.

Two lists. Tick them as you go; your progress stays on this device.

Launch setup

    Before every post

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